Fwd - Smart Biz Chicks - How to Become the Expert in Your Field

This was too good to keep to myself :) From Sue of Smart Biz Chicks
bcc: Smart biz chicks unite! (Thanks again, fleur@interactivearts.com.au, for the introduction!)

Hi and thank you, Sue
You are an inspiration, especially for someone who is just starting out in business and vacillates between "totally inspired" and "scared stiff" :) I can tell you are writing straight from the heart!

"Smart Biz Chicks" resonates a lot better with me than "Home Biz Chicks" - happy evolving!

Am forwarding this to my blog, Facebook, friends, and incredible biz chicks and "biz chicks to be" I know who may not be familiar with you and hope they come to your free virtual Summit on Wed 5 Aug too.

In any case am sure they can either add lots of value to your network or learn a lot from you, or both :)

Warm regards

Alexis Aw
Word Alchemist | Marketing Communicator
Turning words into gold to make your business shine
Ring/SMS +6140 448 3738
Email writing@alexisaw.com
MyHQ 116 Edward St Perth WA 6000

On Thu, Jul 23, 2009 at 9:08 AM, Sue Papadoulis <info@homebizchicks.com> wrote:

If your e-mail does not support HTML, click HERE to read it online.

 

23 July, 2009 Volume 1 Issue 9 Where's Sue? Realising everything happens for the best outcome Feature Article:  How to Become an Expert in Your Field Sue Recommends:  Home Biz Chicks Success Summit Virtual Mega Event Please add info@homebizchicks.com to your whitelist or address book in your email program so you don't have issues receiving future issues. We all face challenges from time to time - in our business and personal lives. Sometimes these times can be upsetting and distressing. In the last week, I've faced a business challenge involving some harsh criticism and accusations from a potential joint venture partner. At first I was completely stunned by the stinging attack which I thought was quite unwarranted. It led to a sleepless night, until the following day, when I decided to accept the situation, let go and move on. As soon as I did that, a solution popped into my head, which involved a new joint venture partner. This person was quick (and grateful!) to seize the opportunity and now it looks like the project will be much more financially successful as a result. I suddenly realized that the original negative situation had to happen, to ensure I found this more profitable solution. I am often reminded that everything in my life happens to bring about the best outcome for me in the fastest possible time. This is true for you too, as long as you believe it to be so! Can you apply this lesson in your own life, when things have seemingly gone bad? Feature Article: How to be an Expert in Your Field. You don't need to wait for someone else to decide you're an expert in your field - go forth and claim it for yourself! This week's article is all about giving you the confidence to take a leap of faith and believing in you. Love and Success Accelerate in Business Stiletto Camp 14th, 15th, 16th August 2009 in Sydney Discover how to save years of struggle and Fast-Track Your Business. Achieve the success you deserve. This event is aimed at the female entrepreneur, women in business, women in the corporate world, solo-entrepreneurs, and any men who wish to join the "soiree". You'll discover the latest tips, tricks and strategies with topics on mindset, marketing, web 2.0, audio and video today, productivity, client attraction, how to sell without selling, product creation and setting up joint ventures to name a few. Click here for more information. How to Become the Expert in Your Field By Sue Papadoulis I was recently surprised to hear from a colleague that she was concerned about starting her own info-business in the field of book keeping because she didn't feel she knew enough. Amazing really, since she's earned qualifications in accounting, regularly attends training and workshops, and works part-time as a book keeper! I know if I wanted some advice about book keeping or a recommendation for more information, she's the first person I'd turn to. So, why the hesitancy on her behalf? People who suffer from this condition are afraid to play bigger because they think they aren't ready yet. The key phrase is "they think". My colleague commented on how she was inspired by the fearless way I've gone about growing Home Biz Chicks. I reassured her that I wasn't fearless - that I actually doubted myself regularly, but each time I felt fear, I took this to mean it was an opportunity to grow and I took a step forward into my fear, with faith. Let's face it - you're never going to get some kind of Universal blessing that decrees you are now ready to be an expert. There will always be more to learn, so you will never be the walking encyclopaedia in your field.  It's simply a case of realising that you know enough to help others. As my colleague, the so-called God Mother of Internet Marketing, Jennie Armato recently told me - "in the land of the blind, a one-eyed man is king!". She was relaying a similar situation when she started in online marketing - she didn't know much, but she knew more than the average person. Today, she runs countless web sites, makes millions of dollars and enjoys a lifestyle most people only dream of. So, instead of waiting for an invitation from the Gods to start your own business, now's the time to jump ahead of everyone else who's caught up in uncertainty. If you're feeling uncertain, know that your potential clients (and the media) will see you as the expert if: 1. You know more about your topic than your target market does.  When I first started Home Biz Chicks I'd created my own PR business from home that generated a six figure turnover in the first 10 months. I wouldn't say I was the ultimate expert in home business, but by studying the topic at length and learning from my mistakes in setting up the PR business, I knew I had some great information to share. 2. You've already been there done that. Once you realise you'll just be teaching what you're already done, and what comes as second nature to you, you'll eliminate your nerves and feel more comfortable charging a decent amount for it.  You probably take for granted the information you know - I did.  As a journalist and PR executive for nearly 20 years I didn't realise the information I stored in my mind about how to generate free publicity was of value, until I provided some tips to friends who were amazed by my knowledge. 3. You've been quoted on the topic in the media.  There's nothing that screams 'expert' more than being seen in the media discussing your topic.  Sometimes it's a 'chicken and egg' situation.  When A Current Affair covered the launch of Home Biz Chicks I had just started, but as soon as it went to air, potential clients saw me as the expert in home business and I used the coverage to reinforce that position. 4. You've run an event on the topic.  This can be as simple as a virtual event online, where you run a series of teleseminars - either speaking yourself, or as part of a team of experts.  Or, you could stage a day-long workshop, or a weekend retreat. As soon as you take the lead role in organising an event, or position yourself alongside people who are already successful in your field, you're taking a step up from the rest of the crowd. 5. You've written articles on the subject.  When you put pen to paper and share what you know, customers instantly see you as the expert in that field. All you have to do is put yourself out there.  Take it a step further and write a book or a chapter in a compilation book - it will generate instant credibility and new clients. 6. You say you're the expert.  Your customers and clients will accept the position you choose for yourself and present to the world.  If you say you know a lot about your topic, if you say you're the expert in the field, who's to say you're not?  Think of any successful sportsperson - they truly believe they're the best, if they didn't they wouldn't be in that position.  © 2009 Home Biz Chicks WANT TO USE THIS REPORT IN YOUR E-NEWSLETTER OR WEB SITE? You can, as long as you include this complete blurb with it:  Online entrepreneur Sue Papadoulis publishes the popular e-newsletter Smart Biz Chicks. If you're ready to jump-start your home business to make more money and have more fun and free time, get your FREE tips and FREE report "How to Generate Free Publicity for Your Home-Based Business" now at www.homebizchicks.com. WANT TO SEE MORE ARTICLES LIKE THIS ONE?  Become a Home Biz Chick member  and you'll access specialised and expert information on everything you need to know about home business including how to generate a home business idea, how to put it into practice, and how to make it outstandingly successful.  Join today. Founder of Home Biz Chicks, Sue Papadoulis is committed to empowering women who work from home with the means and know-how to live a life of abundance. Sue is step mother to two teenage girls, mother to a toddler-aged daughter and has another one on the way (due in September)! Sue began her first home-based public relations business, Bliss Communications in 2007 just six months after the birth of her first child.  Less than a year later, she achieved a six figure turnover.  You can learn more about Sue and Home Biz Chicks at www.homebizchicks.com.  Home Biz Chicks Success Summit- Wednesday 5 August, 2009.   I'm so excited to announce the 2009 Home Biz Chicks Success Summit- a f,ree one day virtual mega event. It's your chance to invite 11 work-from-home experts into YOUR home to teach you what they know in just one day. PLUS receive exclusive product deals not available anywhere else. Check out our impressive list of Australian and international speakers here.   You'll learn:      * How to attract clients to you (rather than chasing them)     * How to create a six figure "career at home" (not just a home based job)     * How to protect your family in case the unexpected happens     * How to make sure you're in the right business for you     * How to generate free publicity for your business     * How to be super productive and organized     * How to use the internet to make money     * How to set up joint ventures with little outlay     * How to make big money working only a few days per week     * How to unlock your personal power in business  Register now - it's f,ree! This is a virtual mega event - so you can listen in from the comfort of your own home, and drop in and out to hear those speakers you're most interested in. We have limited capacity so make sure you sign up today.

Home Biz Chicks, GPO Box 285, Karrinyup, Perth, WA 6018, AUSTRALIA

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