Wednesday, September 16, 2009
Valuable bargains at CatchoftheDay.com.au - not the cheapo stuff
Monday, September 14, 2009
007 Research Shows Drinking Is As Good As Yoga
004 GLOW "Event of the Decade" - Engaging Community, Changing the World - This upcoming event in Canada at the end of Sept brings together the Dalai Lama, Richard Branson, Stephen R Covey, Lynne Twist, Marci Shimoff, Janet Attwood, Tony Hsieh and num
http://www.engagetoday2009.com/replay/#t1 Enjoy & Glow In Your Flow!
Friday, September 11, 2009
006 Rural Australian Computer Terminology
A little bit of Aussie culcha
LOG ON: Adding wood to make the barbie hotter.
LOG OFF: Not adding any more wood to the barbie.
MONITOR: Keeping an eye on the barbie.
OFFLINE: Where the washing ends up when the pegs aren't strong enough.
Wednesday, September 9, 2009
huh? was this the work of a whatchamacallit ... spyderbot?
Do you ever feel like a serial processor in a parallel world?
003 Can you REALLY mail a watermelon?!! Creative DMs: Lumpy mail
What a brilliant idea, Jon Goldman: Lumpy Mail to double your direct mailer response rates
When someone receives mail with a lumpy object in it, they just have to tear it open! LOL
What a nice way to put a smile on the face of The Person in Charge of Opening Office Mail (*yawn*) in the office :)
If you have clearly identified your target recipients and formulated an irresistable offer that pushes their Unique Buying Button (UBB), lumpy mail might just be the right tool to seal the deal.
The image of a perfect golf stroke comes to mind - you've set up the stroke and cranked up the torque with the right marketing strategy, now execute it perfectly and swing through with lumpy mail :)
Tip - Choose an item that is relevant to the key message you want to convey so as to amplify that message.Don't just use the item for its own gimmicky sake.
Find out more about Jon Goldman's lumpy mail at www.lumpymail.com ... can't believe these people actually mailed a watermelon! HAHAHHA
P/S Thanks to my wonderful client Brett Chalmers from australispro.com.au for introducing me to this fantastic idea :)
003 What a brilliant idea, Jon Goldman: Lumpy Mail to double your direct mailer response rates
When someone receives mail with a lumpy object in it, they just have to tear it open! LOL
What a nice way to put a smile on the face of The Person in Charge of Opening Office Mail (*yawn*) in the office :)
If you have clearly identified your target recipients and formulated an irresistable offer that pushes their Unique Buying Button (UBB), lumpy mail might just be the right tool to seal the deal.
The image of a perfect golf stroke comes to mind - you've set up the stroke and cranked up the torque with the right marketing strategy, now execute it perfectly and swing through with lumpy mail :)
Tip - Choose an item that is relevant to the key message you want to convey so as to amplify that message.Don't just use the item for its own gimmicky sake.
Find out more about Jon Goldman's lumpy mail at http://www.lumpymail.com/ ... can't believe these people actually mailed a watermelon! HAHAHHA
P/S Thanks to my wonderful client BC for introducing me to this fantastic idea :)
005 Wrong e-mail address
Meanwhile, somewhere in Houston , a widow had just returned home from her husband's funeral. He was a minister who was called home to glory following a heart attack. The widow decided to check her email, expecting messages from relatives and friends. After reading the first message, she screamed and fainted. The widow's son rushed into the room, found his mother on the floor, and saw the computer screen, which read:
To: My Loving Wife
Subject: I've Arrived
Date: October 16, 2004
I know you're surprised to hear from me. They have computers here now and you are allowed to send e-mails to your loved ones. I've just arrived and have been checked in. I see that everything has been prepared for your arrival tomorrow. Looking forward to seeing you then! Hope your journey is as uneventful as mine was.
P.S. Sure is hot down here
005 National Flags Made Out of Food
http://reflectionof.me/national-flags-made-out-of-food-0
Tuesday, September 8, 2009
003 Sure! I love copywriting CVs and Resumes :)
I received this email today
"Hey Alexis,
Not sure if this is up your alley or not, but can you help with a CV?"
Of course I can :)
From one perspective, writing a resume is based on the same communication principles as writing a marketing or promotional piece. In this regard we are promoting you, a valuable human resource, instead of a product or service.
The intention of a CV is to get an interview, and I can:
2) provide tips on what to do before and after sending the CV
3) Be your informal job search cheerleader! :) These focused job search strategies have personally helped me land interviews and get the jobs i want ... hmm come to think of it, i have never had to send out mass job applications in my life :) The most satisfying aspect of resume writing, for me, is helping people articulate and bring out the best in themselves, in words that are meaningful to the hirer. If you want to be The One, you have to talk to hirers like they are The One. It is totally worth the effort to write a different resume and cover letter for different jobs. Depending on the position you seek, that could mean a 10% tweak or a 90% tweak in your resume! ;) When my ex-army scholar husband D left an illustrious and highly decorated military career to tackle the business world at the age of 29, his mates thought he was nuts because he was outperforming his peers (and still being liked and respected by them!) and if he had signed that second military contract, we wouldn't have had to worry about money the rest of our lives. Well, money isn't everything :)In his new job search in the commercial world, he was concerned about the prevailing view that only one in ten army people do well when they switch, because many companies fail to find military experience relevant in the new work context. I said, "What are you talking about? You will be that one in ten because you are amazing and there are lots of things we can truthfully say in your resume that will make companies sit up and notice you."He made it really easy for me to help him write that new resume, because all I did was translate all his military achievements into corporatespeak. The magic words - transferable skills. So, whether you are in the military or not, it is possible to polish up your resume and make you shine :)
Alexis Aw
Word Alchemist | Marketing Communicator
Turning words into gold to make your business shine
Email: writing@alexisaw.com
Ring/SMS: +6140 448 3738
116 Edward St Perth WA 6000
002 What a fab idea: Lumpy Mail to double your direct mailer response rates
002 What a fab idea: Lumpy Mail to double your direct mailer response rates
Helping out my cousin - Ladies' Shoe Survey
Won't take 10 minutes if you have time today (Tuesday) - student survey on Ladies' Shoes - pls email to michellegoh.2006@smu.edu.sg
We've all been in this situation before - last minute assignments! LOL pls help if you can ta! x
001 Woohoo! Sands Fridge Lines - Finalist in Environmental Sustainability Category of FIA Awards!
Thursday, September 3, 2009
004 This Is Perth, The Video
Thanks H, esp love the opening sequence and the prison LOL
This is Perth - http://www.youtube.com/watch?v=PDhmdbVk0l4
A short film by Vincenzo Perrella & Dan Osborn. Music by Adrian Kingwell.
Plus a follow up interview - http://au.news.yahoo.com/thewest/opinion/post/-/blog/garethparker/post/196/comment/1
Great social media marketing in action for film makers!
Wednesday, September 2, 2009
003 Health Advice You'll Love :)
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003 Talk & Discussion: "Anxiety - The Curse of the Technological Age" - Sept 21
From: Richard Boyd - Energetics Institute <r.boyd@energeticsinstitute.com.au>
Date: 2009/9/2
Subject: NEW Free Monthly Discussion Evening - Sept 21
To: Richard Boyd - Energetics Institute <r.boyd@energeticsinstitute.com.au>
FREE Monthly Discussion Evening
September’s Topic “Anxiety - The Curse of the Technological Age”
Come and have tea, coffee, pizza and snacks while you hear some of the latest body-mind science and psychological thought on various topics and conditions, and the various forms of treatment available today.
Richard Boyd will then facilitate an audience question and discussion session on the topic of the night. There is no therapy performed, nor any commitments asked of attendees at the monthly talks. Anyone is welcome to attend. $10 is your contribution for the tea and food supplied.
Time: Monday September 21 7pm – 9pm
Place: 82 Tenth Ave., Inglewood, Perth
Cost: $10 per night
Please RSVP before Friday Sept 18 if you plan on coming along.
Please note the Discussion Evening will only take place if we have sufficient numbers who have RSVPed.
If we do not get enough RSVPs, we will only inform those who have RSVPed, it is cancelled.
We look forward to seeing you.
Warm wishes,
Richard & Helena Boyd
Energetics Institute WA
Tel: 08-93702341
Mob: 040-7577793
r.boyd@energeticsinstitute.com.au
www.energeticsinstitute.com.au
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