---------- Forwarded message ----------
From: Debbie LaChusa <support@debbielachusa.com>
Date: 2009/12/3
Subject: [Stepping Up Alert] New FTC regulations could affect YOUDo you use testimonials in your marketing? If so, please keep reading. On December 1, new Federal Trade Commission (FTC) regulations went
into effect that are changing the rules of business in a BIG way. If you're currently using testimonials to market your business,
starting NOW you could face fines from the FTC and have your claims
branded "misleading" even if everything you're saying about your
products and services is true! The key to staying in compliance with the FTC in 2010 (and keeping
all those great testimonials you worked so hard to achieve) is being
able to show "generally expected results." On December 9th at 3pm Eastern (12noon Pacific), my friend Michele
DeKinder-Smith is hosting a complimentary webinar called: "The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines" In this critically important, information-packed webinar, you'll learn: => Who will be affected by the new FTC regulations
(yes, if you use testimonials or affiliates, your business
could be on the list) => How to be proactive in meeting the new standards
(you can take a deep breath knowing you are doing everything
you can to be compliant) => How you can stay up-to-date on FTC regulations as they unfold,
and show your customers (and the FTC) that you're taking the
new rules seriously => How you can seize this moment to turn a potential CRISIS into
an OPPORTUNITY to set yourself apart from the competition,
demonstrate your integrity, and grow your business Joining Michele on the webinar will be Kevin Houchin of
www.SiteCompliant.com, "The Creative Business Lawyer." Together,
they will lay it all out for you, in clear, straight-forward,
easy-to-understand language -- what you need to know RIGHT NOW
to keep your marketing within the legal bounds. You can register and get more information now at
http://www.DemonstrateMyResults.com But hurry! There's limited space on this call and I know the
interest in this subject is going to be HUGE. To your enlightened success! Debbie LaChusa
DLC Marketing, Inc.
PMB 310, 9625 Mission Gorge Road, Suite B2
Santee, California 92071, USA To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?jAwszEwMjLQsbIyMnEzsnLRGtKwczOycnMw=
From: Debbie LaChusa <support@debbielachusa.com>
Date: 2009/12/3
Subject: [Stepping Up Alert] New FTC regulations could affect YOUDo you use testimonials in your marketing? If so, please keep reading. On December 1, new Federal Trade Commission (FTC) regulations went
into effect that are changing the rules of business in a BIG way. If you're currently using testimonials to market your business,
starting NOW you could face fines from the FTC and have your claims
branded "misleading" even if everything you're saying about your
products and services is true! The key to staying in compliance with the FTC in 2010 (and keeping
all those great testimonials you worked so hard to achieve) is being
able to show "generally expected results." On December 9th at 3pm Eastern (12noon Pacific), my friend Michele
DeKinder-Smith is hosting a complimentary webinar called: "The FTC and YOU: 3 Easy Steps to Help You Market Within the Guidelines" In this critically important, information-packed webinar, you'll learn: => Who will be affected by the new FTC regulations
(yes, if you use testimonials or affiliates, your business
could be on the list) => How to be proactive in meeting the new standards
(you can take a deep breath knowing you are doing everything
you can to be compliant) => How you can stay up-to-date on FTC regulations as they unfold,
and show your customers (and the FTC) that you're taking the
new rules seriously => How you can seize this moment to turn a potential CRISIS into
an OPPORTUNITY to set yourself apart from the competition,
demonstrate your integrity, and grow your business Joining Michele on the webinar will be Kevin Houchin of
www.SiteCompliant.com, "The Creative Business Lawyer." Together,
they will lay it all out for you, in clear, straight-forward,
easy-to-understand language -- what you need to know RIGHT NOW
to keep your marketing within the legal bounds. You can register and get more information now at
http://www.DemonstrateMyResults.com But hurry! There's limited space on this call and I know the
interest in this subject is going to be HUGE. To your enlightened success! Debbie LaChusa
DLC Marketing, Inc.
PMB 310, 9625 Mission Gorge Road, Suite B2
Santee, California 92071, USA To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?jAwszEwMjLQsbIyMnEzsnLRGtKwczOycnMw=
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