When someone receives mail with a lumpy object in it, they just have to tear it open! LOL
What a nice way to put a smile on the face of The Person in Charge of Opening Office Mail (*yawn*) in the office :)
If you have clearly identified your target recipients and formulated an irresistable offer that pushes their Unique Buying Button (UBB), lumpy mail might just be the right tool to seal the deal.
The image of a perfect golf stroke comes to mind - you've set up the stroke and cranked up the torque with the right marketing strategy, now execute it perfectly and swing through with lumpy mail :)
Tip - Choose an item that is relevant to the key message you want to convey so as to amplify that message.Don't just use the item for its own gimmicky sake.
Find out more about Jon Goldman's lumpy mail at http://www.lumpymail.com/ ... can't believe these people actually mailed a watermelon! HAHAHHA
P/S Thanks to my wonderful client BC for introducing me to this fantastic idea :)
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